Apple has demanded that IP Australia, the organisation tasked with regulating intellectual property, bans Woolworths’ trademark on the grounds that ‘consumers may not be able to differentiate between the two brands’ and claims the grocery chain might launch rival products in competition with its own.

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I mean, what’s going on here?  That doesn’t look anything like an apple.  I mean, come on.  It’s sad to me when I see a company as big as apple who still cannot be happy with what they have.  It makes me wonder how they got to be where they are today.  When a company is so greedy as to attack a grocery store for having a logo which looks absolutely nothing like an apple, I begin to wonder what’s going to happen to the rest of us.